The Maturation of Social Media ROI

The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed.

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What Can Economists Tell Us About Teenage Sexual Mores?

Societies socialize children about many things, including sex. Socialization is costly. It uses scarce resources, such as time and effort. Parents weigh the marginal gains from socialization against its costs. Those at the lower end of the socioeconomic scale indoctrinate their daughters less than others about the perils of premarital sex, because the latter will lose less from an out-of-wedlock birth. Modern contraceptives have profoundly affected the calculus for instilling sexual mores, leading to a de-stigmatization of sex. As contraception has become more effective there is less need for parents, churches and states to inculcate sexual mores. Technology affects culture. What Can Economists Tell Us About Teenage Sexual Mores? - Freakonomics Blog - NYTimes.com

‘Connected’ offers a new way of thinking about social networks and the world

In their book “Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives’’ they argue that our social networks actually comprise a “super-organism.’’ Our lives take shape not just via those we know, our friends and relations, but through their friends and relations, even if we never meet those people. ‘Connected’ offers a new way of thinking about social networks and the world - The Boston Globe

Homeschoolers win round against United Nations

Homeschoolers have won a round in the long fight against the crackdown on family rights contained to the United Nation's Convention on the Rights of the Child, but experts say they need to keep up their guard. The convention, which is not yet ratified in the United States but has been adopted by numerous other nations, orders that children can choose their own religion with parents only having the authority to advise them, the government can override a parent's decision regarding a child if a social worker disagrees, a child has a right to a government review of every parental decision and Christian schools would violate the law if they refused to teach children "alternative worldviews." Homeschoolers win round against United Nations

A thing called socialization

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