As marketers continue to evolve their social networking strategies, it is important to remember that e-mail remains one of the most cost-effective and, if executed properly, the most beneficial tools within their marketing tool boxes. Marketers can use e-mail to increase the effectiveness of their social channels and as a way to identify their most engaged and vocal customers and recipients. Combining the reach of e-mail with the power of social networking helps to achieve that marketing “sweet spot”—the right offer to the right individual at the right time. What is the difference between social programs and socialized e-mail? :: BtoB Magazine
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