As marketers continue to evolve their social networking strategies, it is important to remember that e-mail remains one of the most cost-effective and, if executed properly, the most beneficial tools within their marketing tool boxes. Marketers can use e-mail to increase the effectiveness of their social channels and as a way to identify their most engaged and vocal customers and recipients. Combining the reach of e-mail with the power of social networking helps to achieve that marketing “sweet spot”—the right offer to the right individual at the right time.
Man is essentially, or by nature, a ‘social animal’, that is to say, he can not attain complete happiness except in social and political dependence on his fellow man. This axiom surely rings true for those who have integrated information technology into their lives and are forever online. Now, with the advent of cyber networking, the term ‘ socialization ’ is taking on a whole new meaning. Internet marketers say that social networking is one of the fastest growing online trends. The number of social networking sites seems to be growing daily. Social Networking
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