The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed.
Man is essentially, or by nature, a ‘social animal’, that is to say, he can not attain complete happiness except in social and political dependence on his fellow man. This axiom surely rings true for those who have integrated information technology into their lives and are forever online. Now, with the advent of cyber networking, the term ‘ socialization ’ is taking on a whole new meaning. Internet marketers say that social networking is one of the fastest growing online trends. The number of social networking sites seems to be growing daily. Social Networking
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