The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed.
"The nature vs. nurture debate explores the relative importance of cultural (social environment) and biological (heredity) factors in the developmental process of human beings. Is our biology most important in determining who we are or is our social environment? Do we learn our character or is it determined at birth genetically? In all likelihood the answer to this question is a complex interaction between the two." SOCIALIZATION, Russ Long's Lecture Notes
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