An interesting study has been released by PR firm Ruder Finn, which finds that 91% of mobile phone users go online to socialize, compared to only 79% of traditional desktop users. Meanwhile, Americans are spending an average of 2.7 hours on the mobile Internet.
Man is essentially, or by nature, a ‘social animal’, that is to say, he can not attain complete happiness except in social and political dependence on his fellow man. This axiom surely rings true for those who have integrated information technology into their lives and are forever online. Now, with the advent of cyber networking, the term ‘ socialization ’ is taking on a whole new meaning. Internet marketers say that social networking is one of the fastest growing online trends. The number of social networking sites seems to be growing daily. Social Networking
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