An interesting study has been released by PR firm Ruder Finn, which finds that 91% of mobile phone users go online to socialize, compared to only 79% of traditional desktop users. Meanwhile, Americans are spending an average of 2.7 hours on the mobile Internet.
In their book “Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives’’ they argue that our social networks actually comprise a “super-organism.’’ Our lives take shape not just via those we know, our friends and relations, but through their friends and relations, even if we never meet those people. ‘Connected’ offers a new way of thinking about social networks and the world - The Boston Globe
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