Following the initial release of the first how-to eBook in Tractor Beam Marketing's 'Social Skills' series; the Kindle Edition of the first title called 'Social Skills: Facebook Basics for Business' is now available on Amazon.com. It is currently in the top 100 paid eBooks in the Marketing & Sales>Advertising category. Social Skills: Social Media Is Like High School
Content of any type is not useful unless you can find it, organize it and interact with it. In the enterprise companies have tried many different schemes to try and get business content collected in a central repository, organized, tagged, version controlled, and searchable. This has often taken the route of "content management" systems. Content management systems to varying degrees, do an adequate job of getting some content into a controlled system environment. There are challenges with content management systems on two fronts though, getting content into the system in the first place (getting employees to participate in inputting content in some way) and getting the right content into the hands of the person who actually needs it. Search helps find content and tagging can increase searchability of course, but the whole system is only as good as the ability to input and tag the content, which inherently requires broad participation. To me it seems that the pro